Use Data to Eliminate Advertising Budget Waste


…using data to enhance the marketing process is hardly a revolutionary idea. Data has always fueled the marketing engine. What has changed is that marketers can now capture a great deal more data than ever before. With exponentially growing data sources, data-driven marketing is no longer a best practice. It’s a core practice.

And with improvements in technology, data has become more [sic] useable. Applying advanced analytics, data scientists can manipulate vast amounts of data in myriad ways to produce rich insights. These insights can then drive fact-based marketing strategies.


via Use Data to Eliminate Advertising Budget Waste.


 

The Terror of the Archive 


Yet, we also now have a sense that Ashley Madison itself was essentially a years-long grift. Based on data from the hack, it seems likely that only a hair over zero percent of the messages sent on the site were from women. Given that it never really billed itself as a site for men seeking men, it’s unlikely to have facilitated much actual interaction at all, let alone illicit romance. It was, in essence, a site dedicated to fantasy.

But in publicizing all that yearning for fantasy—the names of those who searched for an unknown something in vain—the leak has nonetheless forced people to comb back through their pasts and past transgressions. It is an effect of how the web and digitality often collapse the distance between past and present: The archive of who we are in the collection of tweets, status updates, blog posts, and photographs scattered online looms like some peat bog of personality, always about to gurgle up some perfectly preserved act from our personal history. Continue reading

Ashley Madison Code Shows More Women, and More Bots


fembots gizmodo articleToday Ashley Madison released a statement saying that I couldn’t have figured out how many active women are on the site based on the data dump. The company is right about that. It may still be true that a relatively small number of women are active on Ashley Madison, but the evidence that I thought supported my claims means something else entirely—more on that below.

What I have learned from examining the site’s the source code is that Ashley Madison’s army of fembots appears to have been a sophisticated, deliberate, and lucrative fraud. The code tells the story of a company trying to weave the illusion that women on the site were plentiful and eager. Whatever the total number of real, active female Ashley Madison users is, the company was clearly on a desperate quest to design legions of fake women to interact with the men on the site. Continue reading

I’m a black activist. Here’s what people get wrong about Black Lives Matter


I study a speech that Julian Bond gave at Bowling Green, in 1968:

“What will be needed, in addition to an experienced and agitating group of young activists, will be more than just the confluence of people of mutual interest and mutual concern coming together. What will be needed is what the great black man, Frederick Douglass, called for in another speech about 116 years ago. “It is not the light that is needed,” Douglass said. “but fire. It is not the gentle shower, but thunder. We need the storm, the whirlwind, the earthquake. The feeling of the nation must be quickened, the conscience of the nation must be startled, the hypocrisy of the nation must be exposed, its crimes against God and man must be denounced.”

If Bond wasn’t prophesying the Black Lives Matter movement, he came close. They are a group of agitating young activists, gaining experience by the moment. They have improved upon the mistakes of their predecessors, something Reynolds acknowledges by noting how BLM is offering more space for women and members of the LGBTQ spectrum. Continue reading

Thoughts Thought after Periscope?!?!


Above is an actual headline & title from a blog post by Chris Brogan. One of the most irritating yet wildly “popular” social media people. Whose writing, and claim to be a NYT Best-Selling Author, despite the constant word-salads he calls sentences defies any sort of logic. Having just spent an hour looking at his new “Rainmaker Platform” website, listening to a podcast recorded in his car & finding so much garbage he calls advice it seemed to me that the Department of Sanitation in his city must be on strike and there was the overwhelming stench of something left out to rot.

This newest post completely typified to me why he is popular. The more popular you are, the less you are held accountable. Chris is not held accountable by his readers or listeners for the most part. Except when it comes to this episode which is his first time using Periscope. This perplexed him, and he entertains us with bon mots like:

  • “great opportunities to move an emotional needle further into the territory it already holds”
  • “build some relationship-like connectivity by showing people your live and wobbly face”
  • “People want to feel seen.”

 

It was an interesting experience, having a bunch of negative people show up to see what I’d talk about. They were mostly mad that I said I didn’t like a piece of software that they like. It’s really funny to me. Just because I have an opinion that’s counter to their opinion about a software …
Continue reading