The promises that some of the baggies offered was just really intriguing,” he says. “References in the names reflected the addict’s illusions of grandeur So Amazing, Rolex, High Life but also the insidious destructive nature of drugs and the ultimate end game Flatliner, Dead Medicine, Killa.”
The collection, featured in the book All In: Buying Into The Drug Trade, is a typology of misery. MacIndoe says the dark, occasionally comic branding epitomize black-market entrepreneurship and risk. Names like ‘9 Lives’ and ‘Black Jack’ are a sick nod to the risks inherent in a daily heroin habit.