The Autocomplete Truth


The Autocomplete Truth: Kick-starting a modern conversation on gender equality

Published on May 28, 2014

The Autocomplete Truth – developed for UN Women by Memac Ogilvy & Mather Dubai – started a viral and global debate about gender equality. It became Adweek’s most shared ad of 2013 and The Ad Council’s social good campaign of the year for 2013. Most importantly, it was the start of a conversation everyone thought was finished.

(the original)

Published on Nov 18, 2013
The 21st century has been hailed as the century of women. Yet a recent Google search shows just how much prejudice and discrimination towards women and gender equality persist. The Autocomplete Truth builds on the international viral success of the print/web “Autocomplete Truth” advertising campaign from UN Women, developed by Memac Ogilvy & Mather Dubai that first revealed the depth of that discrimination. The video argues that at this point in history, popular perception should be different and women should be seen as equal.

The Google search depicted in The Autocomplete Truth was conducted on 9 March 2013. We urge you to go ahead and try it — what does your search show about gender stereotypes and the lack of equality for women’s rights?

Tell me below what your search turns up…we’ve got work to do…


Credit: Memac Ogilvy & Mather Dubai


Credit: Memac Ogilvy & Mather Dubai