The downside? Content creation has far outpaced consumption and so much of the good and even great content is hardly read.
Good for the consumers but a reality check for the content producers.
You probably already know that publishing your website or blog is not enough to attract the traffic and build the audience you need. And yet without traffic, your online business will stutter, stall and fall out of the [electronic] sky.
Most online gurus will preach that you need to “find places where you can reach your audience that aren’t already overrun by your competitors”… but these places are usually barren for a reason.