Rise, Fall and Continuance: The Evolution of 4AD 

Charting the remarkable story of one of music’s most unique and enduring indie labels.

Looking back on more than three decades of music, there can be little question that the London label leaves a distinctive imprint. 4AD not only contributed to post-punk canon, it defined college sound of the ’80s and sat at the heart of the alternative music explosion of ’90s.  Yet despite its prominence a favouring creativity over the commercial certainty led to several twists of fortune and near misses with financial oblivion. Even in lieu of its coloured history, the label persists to the present day.

Read the rest annotated with videos below:

via Rise, Fall and Continuance: The Evolution of 4AD | Howl & Echoes


 

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