Is Barbie still Relevant?

This effort to remake Barbie as a progressive icon appears to be a calculated business decision on Mattel’s part to win over today’s millennial parents. While Barbie is still a powerful force in the toy market, generating $971 million in sales in 2016, younger parents have been less keen on buying the doll for their daughters than those in generations past.  Mattel has seen sales of Barbie spiral downward since 2009.

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In other words, Barbie is caught in a bind: Mattel needs to sell parents on more progressive versions of the doll, but it might take years of marketing for this new version of Barbie to become familiar and exciting enough for kids to want them. “You have to do more than offer one of these curvy or career dolls in the corner,” Brown says. “It’s a chicken and egg problem: If you offer enough of these dolls, over time, once kids get used to them, eventually they will start asking for them. Then the dolls will become profitable and it would be worth stocking them.”

Barbie 2018 Lineup inclusive

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Story So Far

A Rough Outline:

Above are the outlined chapters, not in chronological order, to what will eventually become a book of this story. Being serialized here, which afterwards should be available by year’s end on Amazon. If you’d like to help the writer complete it, and become noted in the dedication page as having msfr it possible, consider making a contribution below. Even something as small as $25 will go a long way to making this happen. Also you will get a free advance copy of the book before it is available to the public. Continue reading

How Can I Help You?

So if you’ve read this post, you’ll know that things have grown well past dire, and generally moved in the direction of a real-life horror flick. Yet don’t despair, I’m not. It is a darkly comic sort of horror. It won’t probably have a happy ending, but may just end like a cliffhanger. We’ll just have to see. [Updated list of posts related to this #NoFundMe subject]

TL;DR: Life’s a bitch. But guess what, so am I. You might have ‘marked me down’ as being done, or out for the count. Yet you’d make the mistake of all my haters, detractors, or the other ne’er do wish-you-wells, but guess what. Bitch I’m back!


It might be a swan song, and you can either stand on the sidelines and cheer (either for or against) but you’d be a fool to bet against me. Slaying dragons, dragging while slaying, and other such talents are precisely what I do best. But if you dare to get with the winning team h… Continue reading

New Works of Art Discovered

Recent #MyNYC Snaps:

Homage to Irving Penn-NYC © 2016 D.A. Królak. All Rights Reserved.

Homage to Irving Penn-NYC © 2016 D.A. Królak. All Rights Reserved.

Commentary: There are so many stupendous things to take in on any given day in NYC, hence I started using the #MyNYC hashtag to identify these little moments of joy. Encapsulated in these and other brief respites from the day-to-day grind. Each one a moment of zen to stop and ponder the little things.

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