Use Data to Eliminate Advertising Budget Waste

…using data to enhance the marketing process is hardly a revolutionary idea. Data has always fueled the marketing engine. What has changed is that marketers can now capture a great deal more data than ever before. With exponentially growing data sources, data-driven marketing is no longer a best practice. It’s a core practice.

And with improvements in technology, data has become more [sic] useable. Applying advanced analytics, data scientists can manipulate vast amounts of data in myriad ways to produce rich insights. These insights can then drive fact-based marketing strategies.

via Use Data to Eliminate Advertising Budget Waste.