In June 2012, “Welcome to the Anthropocene”—a film about the state of the planet—opened the UN’s Rio+20 summit on sustainable development. The summit was the largest UN meeting to date. (see animated version without narration here)
…using data to enhance the marketing process is hardly a revolutionary idea. Data has always fueled the marketing engine. What has changed is that marketers can now capture a great deal more data than ever before. With exponentially growing data sources, data-driven marketing is no longer a best practice. It’s a core practice.
And with improvements in technology, data has become more [sic] useable. Applying advanced analytics, data scientists can manipulate vast amounts of data in myriad ways to produce rich insights. These insights can then drive fact-based marketing strategies.
All four elements in his graphic seem essential. With just two, you get something prototypical and sketchy – which is okay if you’re at an early stage. With three, the end result is strangely lacking.
Apollo 11 – Flight Dynamics Diagram. This is by far the most elegant #Infographic I’ve ever seen. #GeekingOut
NOTE: This is the most popular ‘pin’ that I’ve ever made to Pinterest that consistently gets liked & repinned constantly. Testament to the fact that I’d buy this as a framed print & hang it on my wall. If anyone locates the original source please contact me.
This is the animation done by Globaïa for the short film ‘Welcome to the Anthropocene’ commissionned for the Planet Under Pressure conference.
The film charts the growth of humanity into a global force on an equivalent scale to major geological processes. The film is part of the world’s first educational webportal on the Anthropocene
Put this into Google:
sqrt(x*x+y*y)+3*cos(sqrt(x*x+y*y))+5 from -20 to 20